Until April 2025, G2A had over a dozen teams, a dozen so-called Product Owners, a dozen backlogs - and plenty of reasons why TTM was very long and delivering value was hard. Big plans, endless coordination, every team busy... yet product value wasn't growing. As product leaders put it: we realized that without changing our system of work, we wouldn't be able to boost our results. In January 2025, we started preparations. In April, we ran a Self-Designing Teams Workshop, creating a new system of work based on LeSS. Since then, we've been experimenting with discovery and delivery practices and optimizing for maximum value delivery.

The result? TTM reduced 5x. Work pulled from the top of a global Product Backlog. 12 teams focused on shared Outcomes instead of outputs and local optimization. In this talk you will see:

The starting point - multiple Scrum teams focused on output, locally optimizing, with no impact on global results (spoiler: just like everywhere)
Why product-per-team is a trap - how local optimization sabotages the business
How to convince people to change - one shared product is not chaos, but clarity and real business impact
What changes when you stop asking are teams busy and start asking are we delivering maximum global value
Concrete lessons - mistakes you don't have to make, and practices ready to implement tomorrow