Product Discovery

Every product idea is a bet. A hypothesis that the customer has a problem, that this particular problem matters to them, that our solution will help, that they will want to use it and pay for it. Most of these bets are lost, and that is normal. What is not normal is settling them only after a quarter of a team's work has gone in. Discovery is the discipline of recognizing which bets are worth making, and of gathering evidence while uncertainty is still cheap. It is not a separate phase before building, but a continuous way of working.

This workshop teaches the discipline of discovery by bringing together three traditions. Discovery thinkers, who show how to work with value and usability risk before a solution exists: Marty Cagan, Teresa Torres, Itamar Gilad. Innovation thinkers, who explain why customers choose products and when a new solution stands a chance of winning: Clayton Christensen, Steve Blank, Eric Ries. Strategic thinkers, who show that discovering solutions without a strategy scatters effort: A.G. Lafley, Roger Martin, Richard Rumelt.

Over two days you work on real customer problems. You learn to tell a real opportunity from a false one, to design experiments that genuinely reduce uncertainty, and to recognize when the evidence is enough to make a decision. You leave with a way of working that ties solution discovery to business results.

Most well-known discovery practices describe the work of a single team. In an organization with a dozen teams, those same practices applied directly break the product into locally optimized fragments. This workshop shows how to run discovery at multi-team scale as well, and complements the Multi-Team Product Model with the discovery practices that model needs in order to work.

Product Discovery is for product managers and product owners working hands-on with discovering value in the product.